Optimization & Analytics Tips

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How-To

How to Auto-Add Products & Discount to Shopify Cart via URL

See how to quickly build custom links to use in emails, landing pages, and more to auto-add products and discounts to the cart.

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GTM

How to Sum Multiple GTM Data Layer Variables into One

Need a custom variable to help you manipulate your data layer for a marketing tag? Enter the custom javascript variable in GTM.

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query parameter testing
Optimization

Personalize Landing Pages with Google Optimize Query Parameters

Learn how to test marketing campaign landing page messaging with Google Optimize in minutes.

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Analytics

How to Refund and Cancel Orders in Google Analytics

Learn how to import refund and order reversal data in Google Analytics for more accurate revenue by channel metrics.

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