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How Browser, iOS, and Cookie Restrictions Impact Tracking for Shopify Stores
Learn about the impacts of iOS and browser changes are having on marketing performance – and your options to adapt.
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Shopify Headless Analytics
Read our top 10 learning lessons on how to manage your Google Analytics and marketing tag implementation for headless websites on Shopify.
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Shopify CRO Strategy: How to Get More From Google Analytics in Less Time
Learn how to build confidence in your data, why event tracking is so powerful, and types of events to track at different stages of your funnel.
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How Event Tracking Can Help Scale Your eCommerce Business
If there is one thing I’ve learned from 15 years in eCommerce it’s that “set it and forget” doesn’t work with analytics and data collection.
Read more How To Leverage Variables in GTM For eCommerce Stores
Variables broaden the amount of data that you’re collecting in a way that reduces the amount of time and effort it takes vs adding hundreds of tags to your GTM account.
Read more 7 Types of Google Tag Manager Triggers for Advanced Event Tracking
Did you know GTM has 7 built in triggers – like video plays and impressions – that you can use to apply to your onsite event tracking?
Read more How Do GTM Tags, Triggers, and Variables Work for eCommerce
Feeling stuck on trying to figure out how tags, triggers, and variables all work together?
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What Are The Benefits To Google Tag Manager for Ecommerce Stores
Learn the major benefits to putting Google Tag Manager to use for your own website. Includes marketing tags, Google Analytics, and site speed optimization.
Read more GTM Tip: Prevent Duplicate Enhanced eCommerce Events
Follow this tip to prevent duplicate ecommerce data being sent to Google Analytics.
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How to Setup Facebook Custom Event Tracking on Shopify via GTM
Learn how to enrich your Facebook audience data with custom events created via GTM in minutes.
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How to Store an Affiliate ID in a Cookie via Google Tag Manager
Need to store an affiliate ID sending traffic to your site and use this data in reports to measure their performance?
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Improve Klaviyo Personalization with Custom Events from GTM
Send custom event and user data to your Klaviyo user properties with the help of GTM.
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How to Setup Google Analytics Checkout Behavior Funnel on Shopify
Use our GTM container to save you time and unlock the full checkout funnel in GA. Works for all Shopify stores.
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eCommerce Conversion Funnel Customization: How-To Guide
See how to build a complete conversion funnel using GTM & GA to accelerate your onsite optimization.
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How to Use Affiliate Query Parameters in GTM Tags
See how to store inbound affiliate IDs in a GTM variable for use in your own GTM marketing tags in 3 easy steps.
Read more GTM Tip: Prevent Duplicate Enhanced eComm Event Hits
Learn this quick Google Analytics variable tip to prevent duplicate enhanced ecommerce events.
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How to Implement Google Optimize on Magento
See how to implement Google Optimize and the page flickering snippet on Magento 1 and Magento 2
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Automate Sitewide Error Tracking with GTM Javascript Trigger
Find conversion killers with built-in error tracking events to help monitor your site.
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Google Tag Manager Tutorial for Shopify
Learn how to create custom triggers, Shopify’s data layer, and custom event behavior examples.
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Implement Video Tracking via Google Tag Manager
Use native variables and triggers to push user behavior events to Google Analytics.
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How to Implement the New Scroll Depth Trigger in GTM
Implement scroll depth tracking in less than 10 minutes on your site using the new built in variables and triggers in Google Tag Manager!
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How to Set Up Google Tag Manager in Shopify — in Minutes
Yes, there is a creative way to implement Google Tag Manager on your Shopify store. See how!
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