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How to Create Your Own Custom Attribution Model
Learn how to create your own custom attribution model to help you understand how your channels are really performing.
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How to Store an Affiliate ID in a Cookie via Google Tag Manager
Need to store an affiliate ID sending traffic to your site and use this data in reports to measure their performance?
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Why Don’t Conversions Match Between GA and AdWords
Driving yourself crazy trying to understand why GA and AdWords conversion values don’t match?
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How to Setup Google Analytics Checkout Behavior Funnel on Shopify
Use our GTM container to save you time and unlock the full checkout funnel in GA. Works for all Shopify stores.
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eCommerce Conversion Funnel Customization: How-To Guide
See how to build a complete conversion funnel using GTM & GA to accelerate your onsite optimization.
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Funnel Analysis Hack: View Next Page Path in Google Analytics
See how to view where people are clicking to from any page with this quick trick. See how to unlock your own insights!
Read more How to Find Duplicate Transactions in Google Analytics
See how to create a report in Google Analytics that shows your total % of duplicate transactions.
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How to Fix (Other) Traffic Channel in Google Analytics
See how to fix your (Other) traffic channel from Google Analytics in minutes. No technical assistance required.
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Google Analytics Custom Metrics for eCommerce Insights
Amplify your custom event hits from GTM into powerhouse insights in Google Analytics using custom metrics.
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How to Exclude Query String Parameters from Google Analytics Reports
Clean up your Google Analytics page reports for improved attribution reporting and analysis by excluding useless query parameters.
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How to Use Custom Sequence Segments in Google Analytics
Learn how to build multi-step segments that combine key user actions to help you visualize how UX impacts conversions.
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How to Setup Google Dynamic Remarketing on Shopify
Implement your dynamic product remarketing script to automate retargeting campaigns and win back non-converters.
Read more How to Refund and Cancel Orders in Google Analytics
Learn how to import refund and order reversal data in Google Analytics for more accurate revenue by channel metrics.
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Google Analytics for Shopify: Best Practice Implementation
Do you trust your data? Run through a Google Analytics audit on your Shopify store.
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Marketing Attribution 101 for eCommerce
Learn the basics of marketing attribution for eCommerce and why it’s important for you.
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Google Campaign URL Builder Tips for Marketing Analysis
The good, the bad, and the ugly of marketing campaign tagging. Plus – tips to make analysis even easier.
Read more How to Fix the Dreaded Duplicate URL in Google Analytics
Solve for duplicate URLs with/without trailing slashes in your Google Analytics data.
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How to Track Net Profit and Gross Margin in Google Analytics
Learn how to make paid search ROI analysis more accurate using calculated metrics in Google Analytics.
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eCommerce Feature Analysis with Google Analytics
Implement a measurement strategy into new features that are expected to drive more revenue.
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