Optimization & Analytics Tips

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Analytics

How Browser, iOS, and Cookie Restrictions Impact Tracking for Shopify Stores

Learn about the impacts of iOS and browser changes are having on marketing performance – and your options to adapt.

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Analytics

How to Import Facebook Cost into Google Anatlyics

Learn how to import your spend data from Facebook into Google Analytics which can be very helpful in analyzing attribution.

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create custom fb events for shopify
Analytics

How to Setup Facebook Custom Event Tracking on Shopify via GTM

Learn how to enrich your Facebook audience data with custom events created via GTM in minutes.

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GTM

Combine GTM Product IDs for Facebook Conversion Tags on Magento

See how to use enhanced ecommerce product data and combine SKUs into a single comma separated variable to use in all of your marketing tags on Magento, Shopify, or any platform.

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