Resource Hub

What the Best [Performance Marketers] Know Before They Launch

And how you can use it to scale smarter, sell faster, and retain longer.

Get Inside Your Customer’s Head

For eCommerce marketers who want to optimize product pages and checkout flows using real customer behavior — not guesswork. Learn how to use session recordings, user feedback, and data enrichment to spot friction and increase conversions.

Enrich Hotjar Insights with User Attributes

See where high-value users drop off – and why.

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Build Better Stores with Real Customer Data

Turn Voice of Customer insights into conversion-ready experiences.

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Know Who to Nurture

For lifecycle marketers focused on smarter segmentation and personalized messaging. Discover how to use zezro-party data, order tags, and customer behaviors to send emails and texts that actually convert.

Turn Browsers into Buyers

Hear from the leaders in eCommerce data, email & SMS, and hands-on brand execution.

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Turn Email Flows into Conversion Machines

Great email marketing doesn’t depend on sending more – it’s about sending smarter.

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Spend Smarter. Scale Faster.

For growth-minded performance marketers who need to connect spend to long-term value. Learn how to diversify your mix, unlock post-purchase insights, and track what drives repeat revenue.

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