Navigating the New SEO Landscape + How AI is Changing Discovery

In this episode, Brad Redding, Founder & CEO of Elevar, sits down with Sam Wright, Managing Director at Blink SEO, to unpack the evolving SEO landscape and how AI is rapidly changing discovery for eCommerce brands.

They dive into the rise of large language models (LLMs), what Shopify’s latest AI-powered updates mean for merchants, and key takeaways from Google Marketing Live. You’ll walk away with actionable insights on how to future-proof your organic traffic strategies and navigate the shift in how people search and shop online.

From hot takes to forward-thinking strategies, Brad and Sam cover the critical shifts shaping the future of SEO—don’t miss it!

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.

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Links Referenced:

Connect with Sam on LinkedIn

Blink SEO

Connect with Brad on LinkedIn

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And if you’re new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

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Previous episodes you might like:

100K/spend day myths with Nigel Thomas

Signal Loss — what it is and how it impacts marketers

How to double conversion rate in 100 days with Ben Zettler