Omni Ads Are Here: The Meta Ad Format Driving 300%+ In-Store Sales

In this episode, Brad Redding, Founder & CEO of Elevar, sits down with Kevin Goodwin, VP of Strategy at New Engen to chat about Meta Omni Ads lower CPMs and unlock higher ROI by expanding your conversion signal and targetable audience.

They talk setup, measurement nuances, creative strategy, and what kind of results you can realistically expect (spoiler: “video game numbers” like 300%+ lift in offline sales). 

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.

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And if you’re new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

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Previous episodes you might like:

100K/spend day myths with Nigel Thomas

Signal Loss — what it is and how it impacts marketers

How to double conversion rate in 100 days with Ben Zettler