Crossroads of Privacy and Performance Marketing + Walled Gardens + Privacy Impact on Media with Mohammed Hedadji from Nodus

Today’s episode features Brad Redding and Mohammed Hedadji talking about the crossroads of privacy and performance marketing. In this episode you’ll learn about anonymized data modeling & accessibility, the direction of SmartBidding and campaign consolidation in Paid Platforms, how marketing organizations should weigh their options when it comes to building the data infrastructure to support at-scale paid marketing, and how a walled garden future may look for eCommerce and media brands.

Connect with Mohammed and Brad on LinkedIn. Get in touch with Mohammed at Nodus.io

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

Nodus.io
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And if you’re new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

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