Power Meta’s Omnichannel Ads with Clean, Connected Data

Give Meta the data it needs to optimize campaigns for online and in-store sales. Elevar connects your events, improves data quality, and helps you measure true incremental impact

Unlock Meta's Omnichannel Ads with Elevar

Shoppers no longer think in terms of online or offline. They browse on mobile, buy in store, and expect a consistent experience every step of the way. Most campaigns still treat these channels separately. This leads to missed opportunities to guide shoppers to stores, blind spots in reporting, and wasted media spend from under-optimized campaigns.

If you cannot measure every conversion, you cannot confidently scale what works. Elevar is the data foundation that helps Meta optimize your campaigns for maximum ROAS.

Connect and Clean Your Data

Implement Meta’s CAPI to capture every online and in-store purchase in real time. Elevar ensures your signals are accurate, fresh, and deduplicated so Meta receives the richest possible data.

Improve Data Integrity for Optimization

Boost match rates and achieve Offline Data Quality scores above 8.5. With cleaner, higher-quality data, Meta’s delivery system can better find and convert your highest-value customers.

Activate and Measure Omnichannel Growth

Run Omnichannel Ads knowing Meta has the right signals from Elevar to optimize for product discovery and in-store and online sales and measure true incremental impact.

How It Works

Shopify Settings

Collect In-Store POS Data

Seamlessly capture in-store transactions from your retail locations with Shopify POS integration.

Not on Shopify POS? Elevar can still connect your point-of-sale data through Elevar API to ensure every purchase is tracked.

shopify POS
Elevar POS settings

Elevar Settings

Enable Offline Orders in Meta Destination

In your Elevar → Meta Destination settings, make sure POS orders are included in your CAPI events. This tells Meta the purchases came from in-store and attributes them correctly to your Omnichannel Ads campaigns.

Meta Campaigns

Analyze Performance Lift in Meta

In Meta, create a new Omnichannel Ads campaign that uses both online and in-store purchase events.

Once live, you can break down performance by all conversions, online only, or offline only — giving you a clear view of how many in-store purchases Meta influenced.

Watch for expanded reach at much lower CPMs as Meta finds more incremental buyers.

meta omni settings
See Results and How To Measure Revenue Lift

Questions? We've Got Answers

Amazing feedback, support, and optimizations. The team is extremely knowledgeable, and shares that info transparently. Education and execution are the hallmarks of the platform, but more importantly, of the team.

Amit Shah

Growth Marketing Manager, Buck Mason
The Elevar team is responsive and eager to help. We now feel that our site analytics are in a great place, and we get so much value in working with the Elevar Team.

Mark Duffy

Digital Marketing Manager, Owl Labs
I have a much better understanding of how minor changes can hugely impact different KPIs. The eCommerce strategy has also been greatly beneficial to how we think about long-term strategy and how we operate day-to-day.

Dylan Kim

Co-Founder, Brevite