Track your in-store and online conversions with unmatched accuracy
Automatically sync your Shopify store and POS purchases with Meta’s CAPI using Elevar’s server-side integration.
✅ Improve ROAS
✅ Optimize for in-store sales
✅ Extend your new customer reach
Automatically send POS & Online conversion data directly to Meta via Conversions API. Match more conversions to ads—even weeks later.
Meta’s new Omni Ads optimize for both online and in-store conversions. Our tracking infrastructure feeds the signals Meta needs to allocate budget to your highest-return campaigns.
No dev required. Our Shopify-native integration makes it easy to enable Meta’s server-side tracking, identify customers, and fire POS conversion events.
Capture in-store transactions from your retail stores — ideally via Shopify POS to make the integration seamless.
Alternatively if you are not using Shopify POS, Elevar can still ingest your POS data through our API.
Inside your Elevar > Meta Destination, be sure you are sending POS channel orders in your CAPI event settings (don’t block these channel orders). Then in your Channel Code settings, set POS orders as Physical Store orders. This will ensure Meta knows these are from in-store and will be associated with your Omni Ads campaign.
Once in Meta, create a new Omni Ads campaign type that will utilize purchase events from in-store and online.
You can then view campaign performance report by all conversions, online only, and offline only. This will allow you to see the # of instore purchases influenced by Meta.
Bonus: keep an eye on expanded reach at much lower CPMs
“Amazing feedback, support, and optimizations. The team is extremely knowledgeable, and shares that info transparently. Education and execution are the hallmarks of the platform, but more importantly, of the team.
Amit Shah
Growth Marketing Manager, Buck Mason“The Elevar team is responsive and eager to help. We now feel that our site analytics are in a great place, and we get so much value in working with the Elevar Team.
Mark Duffy
Digital Marketing Manager, Owl Labs“I have a much better understanding of how minor changes can hugely impact different KPIs. The eCommerce strategy has also been greatly beneficial to how we think about long-term strategy and how we operate day-to-day.
Dylan Kim
Co-Founder, BreviteElevar already works with over 500 Omni brands that sell online and in physical stores. Brands like Vuori, Tecovas, Mugsy, Gorjana, and many more. We understand the challenges brands like you face and the importance of an Omni customer mindset.
