Privacy Policy

Updated: May 14, 2024

Elevar, LLC (“Elevar” or “we”) is strongly committed to protecting and respecting your privacy rights. This privacy policy (the “Privacy Policy”) sets out the basis on which Elevar collects and uses information from visitors to our website located at www.getelevar.com (the “Site”) as well as all related websites including our subdomains https://app.getelevar.com and subscribers to our newsletter and applications, and other services provided by us, available through the Site or when you otherwise interact with us online or offline (collectively, together with the Site, our “Service”).

This Privacy Policy also tells you about your rights and choices with respect to data that identifies or can be used to identify you (“Personal Information”), and how you can reach us to update your contact information or get answers to questions you may have about our privacy practices.

Registration with, use of, and access to the Service is subject to this Privacy Policy and our Terms of Use located at https://getelevar.com/terms. All terms not defined in this Privacy Policy will have the meanings set forth in the Elevar Terms of Service.

This Privacy Policy applies when Elevar acts as the data controller of your information. However, this Privacy Policy does not cover information that Elevar collects and processes about end users of our entity customers (“Customer Users”) on behalf of such customers, in connection with the services provided by Elevar to customers pursuant to an applicable Master Services Agreement (“Customer Data”). Elevar processes Customer Data and other information of Customer Users under the instructions of the relevant customer as the “data controller” or similar role as defined in applicable privacy laws, as described in the applicable agreement entered into by such customer and Elevar. Elevar’s obligations as a “data processor” or “service provider” with respect to such information are defined in such services agreement, and are not made part of this Privacy Policy. If you are a Customer User and you have questions about how your information is collected and processed through the Elevar services, please contact the customer who has provided your information to us for more information.

1. What Personal Information is collected?

We obtain Personal Information relating to you from various sources described below.

Where applicable, we indicate whether and why you must provide us with your Personal Information, as well as the consequences of failing to do so. If you do not provide Personal Information when requested, you may not be able to benefit from our Service if that information is necessary to provide you with the Service or if we are legally required to collect it.

2. Personal Information provided by you

• Registration: If you desire to have access to certain restricted sections of the Site or request to receive marketing materials, you may be required to become a registered user and submit the following types of Personal Information to Elevar: your name, email address, phone number, full user name, password, and time zone.
• Conferences and Events: We may collect information when you register for or attend our conferences or industry events, or otherwise interact with us at other conferences or industry events. This information may include your name, company name, website URL, job title, email address, phone number, city/state location, and dietary preferences and needs to help us provide appropriate accommodations.
• Customer Support: We may collect information through your communications with our customer support team and services or other communications that you may send us and their contents.
• Making a Purchase: When you make payments through the Service, you will need to provide Personal Information such as your credit card number and billing address.
• Data Sources: In order to authenticate your data sources (like Google Analytics), we may ask you to provide your username, account IDs, and email address. You are given the option to select the data sources which you would like the Service to authenticate.
• Other: We may also collect your contact details when you provide them in the context of our customer, vendor, and partner relationships.

3. Are Cookies and Log files used?

• Log Data: When you use our Service, our servers automatically record information that your browser sends whenever you visit a website (“Log Data”). This Log Data may include information such as your IP address, browser type or the domain from which you are visiting, the web pages you visit, the search terms you use, and any advertisements on which you click.
• Cookies and Similar Technologies: Like many websites, we and our partners also use “cookie” technology to collect additional website usage data and to improve the Site and our Service. A cookie is a small data file that we transfer to your computer’s hard disk. A session cookie enables certain features of the Site and our service and is deleted from your computer when you disconnect from or leave the Site. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Site. Persistent cookies can be removed by following your web browser help file directions. Most Internet browsers automatically accept cookies. Elevar may use both session cookies and persistent cookies to better understand how you interact with the Site and our Service, to monitor aggregate usage by our users and web traffic routing on the Site, and to improve the Site and our Service.

We and our partners may also automatically record certain information from your device by using various types of technology, including “clear gifs” or “web beacons.” This automatically collected information may include your IP address or other device address or ID, web browser and/or device type, the web pages or sites that you visit just before or just after you use the Service, the pages or other content you view or otherwise interact with on the Service, and the dates and times that you visit, access, or use the Service. We also may use these technologies to collect information regarding your interaction with email messages, such as whether you opened, clicked on, or forwarded a message, to the extent permitted under applicable law.

You can instruct your browser, by editing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. Please note that if you delete, or choose not to accept, cookies from the Service, you may not be able to utilize the features of the Service to their fullest potential.

Links to Other Websites

Our Site contains links to other websites. The fact that we link to a website is not an endorsement, authorization, or representation of our affiliation with that third party. We do not exercise control over third-party websites. These other websites may place their own cookies or other files on your computer, collect data or solicit Personal Information from you. Other sites follow different rules regarding the use or disclosure of the Personal Information you submit to them. We are not responsible for the content, privacy, and security practices, and policies of third-party sites or services to which links or access are provided through the Service. We encourage you to read the privacy policies or statements of the other websites you visit.

4. Uses made of Personally Identifiable Information

Elevar may use information collected from you for the following purposes:

• For direct marketing campaigns, as permitted by law; Elevar will give you the option to opt out of each commercial email communication that it sends to you;
• To provide you with information and services that you request from Elevar or which Elevar feels may interest you, where you have consented for such purposes;
• To customize the Service to your preferences;
• To provide you with services available through the Service, for which you register;
• To register you for a conference or event and administer, operate, and secure such conferences and events;
• To develop new features of the Service and services available through the Service, and for testing and other development purposes that do not involve disclosure to third parties;
• To carry out Elevar’s obligations under any contracts with you;
• To allow you to participate in interactive features of the Service, when you choose to do so;
• To notify you about the changes to the Service or any services available through the Service, including new product announcements;
• To conduct internal administration of Elevar’s business; and
• To comply with applicable legal requirements, industry standards, and our policies.

Aggregate/De-Identified Information

We may aggregate and/or de-identify any information collected through our Service so that such information can no longer be linked to you or your device (“De-Identified Information”). We may use De-Identified Information for any purpose, including without limitation for research and marketing purposes, and may also disclose such data to any third parties, including advertisers and business partners.

Combined Information

We may combine the information that we collect through the Service with information that we receive from other sources, both online and offline, and use such combined information in accordance with this Privacy Policy.

Legal Bases for Processing

If you are located in the European Economic Area, we may process your Personal Information for the above purposes when:

• You have consented to the use of your Personal Information (for example, we may seek to obtain your consent for our use of cookies or similar technologies, or to send you marketing communications);
• We need your Personal Information to provide you with services and products requested by you, or to respond to your inquiries;
• We have a legal obligation to use your Personal Information; or
• We have a legitimate interest in using your Personal Information. In particular, we have a legitimate interest in using your Personal Information to ensure and improve the safety, security, and performance of our Service, to anonymize Personal Information and carry out data analyses.

5. Does Elevar disclose Personal Information to Third Parties?

We may disclose the Personal Information we collect about you as described below or otherwise disclosed to you at the time the data is collected, including with:

Service Providers

We engage certain trusted third parties to perform functions and provide services to us, including hosting and maintenance, error monitoring, debugging, performance monitoring, billing, customer relationship, database storage and management, and direct marketing campaigns. We may also engage a third party to host or operate any aspect of the Service, including any mechanism through which we send or receive communications, such as our email systems and our Site. We may disclose your Personal Information to these third parties, but only to the extent necessary to perform these functions and provide such services. We also require these third parties to maintain the privacy and security of the Personal Information they process on our behalf.

Other Third Parties

We may disclose Personal Information with our headquarters and affiliates, and business partners to whom it is reasonably necessary or desirable for us to disclose your data for the purposes described in this Privacy Policy. We may also make certain Personal Information available to third parties for various purposes, including for business or marketing purposes or to assist third parties in understanding our users’ interest, habits, and usage patterns for certain programs, content, services, advertisements, promotions, and functionality available through the Service.

In addition, Elevar may disclose your Personal Information to third parties under the following circumstances:

• In the event that Elevar sells or buys any business or assets, in which case Elevar may disclose your Personally Identifiable Information to the prospective seller or buyer of such business or assets;
• If Elevar or substantially all of its assets are acquired by a third party, in which case Personally Identifiable Information held by it about its customers may be one of the transferred assets;
• If Elevar is under a duty to disclose your Personal Information in order to comply with any legal obligation; or
• To protect the rights, property, or safety of Elevar or its customers, which includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
• We may share your Personal Information with other third parties if you provide consent for us to do so.

6. Data analytics and benchmarking

We may use information generated and stored during your use of our Service or other services for our legitimate business interests to enable us to give you the best Service, other services, and/or solutions and the best experience. These purposes include:

• Delivering advertising, marketing (including in-product messaging) or information to you which may be useful to you, based on your use of the Service;
• Whenever we use your information for our legitimate interests, we will ensure that your information is processed and displayed at aggregated levels, which will not be linked back to you or to any living individual;
• Carrying out research and development to improve our services, products, and applications;
• Developing and providing new and existing functionality and services (including statistical analysis, benchmarking, and forecasting services); and
• Providing you with location-based services (for example location-relevant content) where we collect geo-location data to provide a relevant experience.

You have the right to object to processing based on our legitimate interests, and if you wish to do so, please contact us at [email protected]. If you object, this may affect our ability to provide the Service or certain services and/or solutions for your benefit.

7. Securing and retaining your Personal Information

Elevar is very concerned about safeguarding the confidentiality of your Personal Information. Elevar takes reasonable steps to protect your Personally Identifiable Information as you transmit such information from your computer to the Service, and to protect such information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. You should keep in mind, however, that no internet transmission is 100% secure or error-free. In particular, e-mail sent to or from the Service may not be secure, and you should therefore take special care in deciding what information you send to the Service via e-mail or other electronic means. Where Elevar has given you a username and/or password which enables you to access certain parts of the Service, you are responsible for keeping such username and/or password confidential.

We will make any legally-required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored Personal Information to you via email or conspicuous posting on our Site in the most expedient time possible and without unreasonable delay, consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system, and any other disclosures that may be required under applicable law.

We also take measures to delete your Personal Information or keep it in a form that does not permit identifying you when this information is no longer necessary for the purposes for which we process it, unless we are required by law to keep this information for a longer period. When determining the retention period, we take into account various criteria, such as the type of products and services requested by or provided to you, the nature and length of our relationship with you, possible re-enrollment with our products or services, the impact on the services we provide to you if we delete some information from or about you, mandatory retention periods provided by law, and the statute of limitations.

8. Advertising and Online Analytics Technologies Used

As described in “Cookies and Similar Technologies” above, as you use our Service, we, our service providers, and ad and analytics partners collect a variety of information through the use of “cookies” and similar technologies, such as tracking pixels, to understand how you navigate through and interact with our Service, to learn what content is popular, to enhance the Services and provide you with a more relevant and personalized experience, for authentication and advertising purposes, to save your preferences, and to collect certain usage, device, and location information as described above.

Google Analytics and Other Online Analytics Providers

We may use third-party web analytics services (such as those of Google Analytics, HubSpot, and others) on our Service to collect and analyze usage information through cookies and similar tools; engage in auditing, research, or reporting; assist with fraud prevention; and provide certain features to you.

Google Analytics uses “cookies” to help the website analyze how users use the websites, applications, or services. The information generated by the cookie about your use of the websites, applications, or services (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the websites, applications, or services, compiling reports on website activity for website operators, and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser or within the application; however, please note that if you do this you may not be able to use the full functionality of this website. By using our websites, applications, or services you consent to the processing of data about you by Google in the manner and for the purposes set out above. To find out more, see How Google uses data when you use our partners’ sites or apps, or any other URL Google may provide from time to time). To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.

Tailored Online Advertising

In using the Services, we allow select third-party advertising technology partners to place cookies or other tracking technologies on the browser of your device to collect information about you as discussed above. These third parties (e.g., ad networks and ad servers such as DoubleClick, Google, Microsoft, and others) may use this information to serve relevant content and advertising to you as you browse the Internet and access their own cookies or other tracking technologies on your browser to assist in this activity. If you are interested in more information about these online advertising activities, and how you can generally control cookies from being put on your computer to deliver tailored advertising, you may visit the Network Advertising Initiative’s Consumer Opt-Out link, the Digital Advertising Alliance’s Consumer Opt-Out link, or Your Online Choices to opt out of receiving tailored advertising from companies that participate in those programs. We do not control these opt-out links or whether any particular company chooses to participate in these opt-out programs. We are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms. For additional ways to opt-out of targeted advertising activities under applicable law, see the “Your Rights and Choices” section below. These opt-outs apply per browser and per device, so you will have to opt out for each device—and each browser on each device—through which you access our Service.

Please note that if you use these mechanisms, you may still see advertisements for our Services and other ads across the Internet, but it will not be tailored to you based on your online behavior over time.

9. Data transfers & European Economic Area

Elevar is based in the United States. Personal Information that we collect may be transferred to, and stored at, any of our affiliates, partners, or service providers which may be inside or outside the European Economic Area (“EEA”) and Switzerland, including the United States. By submitting your Personal Information (also called “personal data” under laws in the EEA), you agree to such transfers. Your Personal Information may be transferred to countries that do not have the same data protection laws as the country in which you initially provided the information. When we transfer or disclose your Personal Information to other countries, we will protect that information as described in this Privacy Policy.

European Economic Area

Personal information in the European Union is protected by data protection laws but other countries do not necessarily protect your Personal Information in the same way.

We take steps to ensure that when your information is transferred outside of the EEA by our service providers and hosting providers, appropriate measures and controls are in place to protect that information in accordance with applicable data protection laws and regulations. In each case, such transfers are made in accordance with the requirements of Regulations (EU) 2016/679 (the General Data Protection Regulations or “GDPR”) and may be based on the use of the European Commission’s Standard Model Clauses for transfers of personal data outside the EEA.

By using our Service, website, products, or services or by interacting with us in the ways described in this Privacy Notice, you consent to the transfer of your information outside the EEA in the circumstances set out in this Privacy Notice. If you do not want your information to be transferred outside the EEA you should not use our Service, website, applications, or services.

10. Children’s privacy

We do not knowingly collect information from children under the age of 16 through the Service. If you are under the age of 16, please do not provide any information through the Service. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce this Privacy Policy by instructing their children to never provide any information on this Site or any other website without their permission. If you have reason to believe that a child under the age of 16 has provided information to the Service, please email us at [email protected], and we will endeavor to delete that information from our databases.

11. Changes to this Privacy Policy

We reserve the right to amend this Privacy Policy at any time and from time to time. You should check this Privacy Policy each time you use the Service to determine if any changes have been made.

We will notify you of any modifications to our Privacy Policy by posting the new Privacy Policy on our Site and indicating the date of the latest revision. You are advised to consult this Privacy Policy regularly for any changes.

In the event that the modifications materially alter your rights or obligations hereunder, we will make reasonable efforts to notify you of the change. For example, we may send a message to your email address or generate a pop-up or similar notification when you access the Service for the first time after such material changes are made. Your continued use of the Service after the revised Privacy Policy has become effective indicates your acknowledgment that you have read, understood, and agreed to the current version of this Privacy Policy.

12. Your rights and choices

Marketing Communications

In accordance with applicable law, we may send you marketing communications regarding our Service or the services of third parties that we believe will be interesting to you. You can ask us to stop sending such communications at any time through the opt-out instructions provided in the communication or by contacting us using the information in the “How to Contact Us” section below.

Please note that, regardless of your request, we may still use and disclose certain information as permitted by this Privacy Policy or as required by applicable law. For example, you may not opt out of certain administrative or transactional emails from us, such as those confirming your requests or providing you with updates regarding our Privacy Policy or other terms.

Rights Regarding Your Information

Depending on your jurisdiction, you may have the right, in accordance with applicable data protection laws, to make requests related to your “personal information” or “personal data” (as such terms are defined under applicable law, and collectively referred to in this section as “personal information”).

Specifically, you may have the right to ask us to:

• Inform you about the categories of Personal Information we collect or disclose about you; the categories of sources of such information; the business or commercial purpose for collecting your Personal Information; and the categories of third parties with whom we disclose Personal Information.
• Provide you access to and/or a copy of certain Personal Information we hold about you.
• Correct or update Personal Information we hold about you.
• Delete certain Personal Information we have about you.
• Provide you with information about the financial incentives that we offer to you, if any.
• Restrict or object to certain uses of your information.
• Opt you out of the processing of your Personal Information for purposes of profiling in furtherance of decisions that produce legal or similarly significant effects, if applicable.

Please note that certain information may be exempt from such requests under applicable law. For example, we need certain information in order to provide the Services and our services to you. We also need to take reasonable steps to verify your identity before responding to a request, which may include, at a minimum, depending on the sensitivity of the information you are requesting and the type of request you are making, verifying your name and email address. If we are unable to verify your identity, we may be unable to respond to your requests. As provided in applicable law, you also have the right to not be discriminated against for exercising your rights.

To exercise any of these rights, you can email us at [email protected] or mail us at Elevar, LLC, 2651 S. Polaris Dr., Fort Worth, TX 76137 with your name and type of request you are making.

You may be able to designate an authorized agent to make requests on your behalf. In order for an authorized agent to be verified, you must provide the authorized agent with signed, written permission to make such requests or a power of attorney. We may also follow up with you to verify your identity before processing the authorized agent’s request as permitted by applicable law. Depending on applicable law, you may have the right to appeal our decision to deny your request, if applicable. We will provide information about how to exercise that right in our response denying the request. You also have the right to lodge a complaint with a supervisory authority.

If you are a Customer User and your information has been collected by us as a result of a customer’s use of the Service pursuant to a Master Services Agreement between us and the customer, we collect and process any information of yours under the directions of the relevant customer. If these circumstances apply to you and you wish to access, edit, delete, or exercise any rights you may have under applicable data protection laws with respect to any information that we have collected about you, please direct your query to the relevant customer, as this may expedite the completion of your request. We nevertheless provide reasonable assistance to our customers to give effect to data subject rights as appropriate and required by applicable laws.

Notice of Right to Opt Out of Sales of Personal Information and Processing/Sharing of Personal Information for Targeted Advertising Purposes

Depending on your jurisdiction, you may also have the right to opt out of “sales” of your information and “sharing/processing of your information for targeted advertising.”

As explained in the “Does Elevar Disclose Personally Identifiable Information to Third Parties?” section above, we may provide information to third-party advertising providers for targeted advertising purposes or use advertising analytics partners to assist us in analyzing use of our services and our user/customer base. Under applicable law, the disclosure of your personal information to these third parties to assist us in providing these services may be considered a “sale” of personal information or the processing/sharing of personal information for targeted advertising purposes.

If you would like to opt out of the disclosure of your Personal Data for purposes that could be considered “sales” for third parties’ own commercial purposes or “sharing”/processing for purposes of targeted advertising, or to request to limit our use of sensitive Personal Data, please visit the following link, which is also available in the footer of our Site: Your Privacy Choices

To opt out of our disclosure of your information for these purposes other than through online tools such as cookies, you can email us at [email protected].

13. California privacy rights

If you are a California resident, California law requires us to provide you with some additional information regarding how we collect, use, and share your “personal information” (as defined in the California Consumer Privacy Act (“CCPA”)) when we process such information as a “business.” This section does not apply to our processing of our Customer Users’ information when we act as a service provider to our customers.

Throughout this Privacy Policy, we discuss in detail the specific categories of personal information we collect from and about our users. We provide additional information required by the CCPA in the chart below.

Opt-Out of Sale/Sharing of Personal Information

The CCPA sets forth certain obligations for businesses that “sell” personal information or “share” personal information for cross-context behavioral advertising purposes. Under the CCPA, “sale” and “sharing” are defined such that they may include allowing third parties to receive certain information for advertising purposes.

If you would like to opt out of our use of your personal information through cookies and similar online tools for such purposes that are considered a “sale” or “sharing” for cross-context behavioral advertising purposes under California law (as indicated in the chart above), please visit the “Your Privacy Choices” link in the footer of our website. If you have a legally-recognized browser-based opt-out preference signal turned on via your device browser, we recognize such preference in accordance with applicable law.

To opt out of our disclosure of your personal information other than through cookies and online tools for these purposes, you can email us at [email protected].

We do not knowingly sell the personal information of minors under 16 years of age.

Additional California Privacy Rights

California residents may make certain requests about their personal information under the CCPA as set forth in the “Your Rights and Choices” section above.

If we ever offer any financial incentives in exchange for your personal information, we will provide you with appropriate information about such incentives.

In the limited circumstances that we process sensitive personal information as defined in the CCPA (e.g., log-in information), we do not use or disclose it other than for disclosed and permitted business purposes for which there is not a right to limit under the CCPA.

Retention of Your Personal Information

Please see the “Securing and Retaining Your Personal Data” section above.

Shine the Light

California Law permits customers who are California residents to request certain information once per year regarding our disclosure of “personal information” (as that term is defined under applicable California law) to third parties for such third parties’ direct marketing purposes. We do not disclose personal information to third parties for their own direct marketing purposes without your consent.

Do Not Track

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. DNT is a way for users to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. Except as otherwise described herein with respect to legally required browser-based opt outs, we do not recognize or respond to browser-initiated DNT signals, as there is no industry-wide framework for DNT signals. To learn more about Do Not Track, you can do so here. Please note that Do Not Track is a different mechanism from the legally-recognized browser-based opt-out preference signal mentioned above.

15. How to contact us

Elevar, LLC is the entity responsible for the processing of your Personal Information. If you have any questions or comments regarding this Privacy Policy, or if you would like to exercise your rights to your Personal Information, you may contact us by emailing us at [email protected] or by writing to us at:

Elevar, LLC, 2651 S. Polaris Dr., Fort Worth, TX 76137

Previous Versions:

• March 2023
• February 2024