Define, manage, and send the tracking signals that matter most — all from within Elevar’s server-side infrastructure.
Tracking That Adapts To Your Business
Default Tracking
Doesn't Keep Up
When performance dips or attribution feels off, the fix isn’t always a new bid strategy.
Often, the real issue is that Standard Events do not reflect your entire customer journey.
Most tracking setups fire the same events everywhere. Regardless of product type, customer segment, or purchase value.
It’s time to take control of your data strategy.
Custom Events Gives You Flexibility -
Without the Complexity
Elevar Custom Events lets you define what gets tracked, how it’s enriched, and where it goes.
All sent server-side from a no-code UI.
Making it easy to optimize for high-margin products, subscription upsells, loyalty signals, or whatever powers your performance.
Learn More
How Custom Events Work
Prioritize What Matters
Trigger events for purchases that drive retention and LTV
Capture Real Impact
Structure events by SKU or category to improve optimization
Customize by Channel
Adjust events by UTM, product type, or collection
Curious if Custom Events Are a Fit?
Book a chat or scroll to see how similar brands use Custom Events.
Subscription Brands
Reducing Churn, Improving LTV
Not every product signals long-term value.
Subscription brands are using Custom Events to prioritize purchases tied to retention.
Think flagship systems or bundled offerings, while filtering out accessories or refills.
Result: Marketing platforms receive signals aligned with retention and LTV.
High-AOV Brands
Prioritizing High-Intent Signals
For brands with high-ticket items, tracking needs to reflect margin and merchandising strategy.
Custom Events allow you to separate premium SKUs from lower-value items.
Result: Improve marketing efficiency with value-based signals.
DTC Brands
Stay Agile as You Scale
When launching products or running omnichannel campaigns, your tracking must keep pace with you.
Custom Events lets you adjust tracking logic as your data strategy evolves.
Result: Stay agile and send events to the platform that reflect your business goals.
My advice - spend the money with Elevar and save a fortune on your ad spend. Simple. IMO this is the very best way to make sure the data you see on your FB, UA, and GA4 is accurate.
Co-Founder, Obvi
3X
Abandoned Cart Revenue
10x
Add to Cart Events
25%
Increase in ROAS
Ready to Track Smarter?
Join Early Access to get hands-on with Elevar’s Custom Events, work directly with our team, and shape the future of tracking.
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