Optimization & Analytics Tips

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Analytics

User IDs vs User Identity Resolution

Understand the difference between user IDs, user identity resolution, and their respective impacts to you advertising campaigns.

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User Identification

Server-Side User Identification: The Secret to Better Ad Performance and Retargeting

Transform your marketing strategy by providing accurate, long-lasting data for better tracking, personalization, and ad performance with server-side user identification.

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User Identification

How Server-Set Cookies and User IDs Improve Conversion Tracking

Server-set cookies and User IDs help recognize more returning users.

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Marketing

10 Ways to Enrich Customer Data to Maximize Your Marketing Efforts

Learn how to enrich customer data with omnichannel insights to improve marketing campaigns, find hidden gems, and reach your best customers.

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