How-To Insights

Analytics

How to Enrich Hotjar Insights with Google Tag Manager and User Attributes (with screenshots)

See step-by-step instructions for enriching Hotjar with user data like using Google Tag Manager and a prebuilt setup from Elevar.

consent

How to Manage Third-Party Scripts for eCommerce Privacy Compliance

Learn how to audit, control, and sequence third-party tags using Google Tag Manager to stay compliant without sacrificing data quality or marketing performance.

Analytics

How to Set Up Elevar’s Integration for Google Pub/sub (with screenshots)

Get step-by-step instructions for connecting Elevar to Google Pub/sub and unify your data to make more informed decisions about your marketing campaigns.

GTM

How to Set Up Google Consent Mode on Shopify (with screenshots)

Learn how to implement Google Consent Mode in Shopify using Pandectes and Google Tag Manger.

Analytics

Why is there no data in GA4 in the last 2 days? Ask an Analyst

Tips from A.J. Krakowski, Head of Technical Support at Elevar, to check if GA4 is working.

Analytics

How to Build a GA4 Realtime Report (includes pictures.)

Step-by-step tutorial for building a GA4 realtime report (includes pictures.)

Ask an analyst

Meta Ads Underperforming – How Do I Check if FB Pixel is Tracking?

Tips from Brad Redding to check if your pixel is working and to improve performance.

How-To

A Performance Max Strategy to Drive 10x ROAS

Contributed by: Valentin Raspé, Founder and Head of Growth at Elevar Partner upcollective.de, a growth agency for fashion and lifestyle […]

eCommerce

Improve Klaviyo Abandoned Flow Performance with Identity & Session Enrichment

Learn how Elevar can double your Abandoned Browse and Cart Flow Revenue in Klaviyo

Analytics

[Live Training] Audit & Configure Your GA4 Property for Shopify

In this video our Head of Data and Senior Analyst walk through our paid GA4 audit step by step so you can configure your GA4 property like experts!

Analytics

How to Create Site Speed Report in GA4

Learn how to recreate your site speed performance report from Universal Analytics inside of GA4

Analytics

How To Create Behavior Events in GA4 for Easy Analysis

Learn how to create custom behavior events and rollup report in GA4 to help you analyze onsite behavior.

eCommerce

How to Double Your Conversion Rate in 100 Days + 7 Email Optimization Tactics with Ben Zettler

Brad Redding and Ben Zettler break down a process they’d take if they were tasked with doubling an eCommerce brand’s conversion rate in 100 days. They discuss user testing, CRO, price testing, YouTube strategies, and dig deep into 7 high performing email growth optimizations.

eCommerce

Data Collection and Conversion Tracking: Definitions, Common Questions, and Comparisons

Brad Redding, Elevar’s Founder & CEO, discusses the most common marketing technologies used by Elevar customers, including conversion tracking, attribution, survey, and business intelligence software, as well as the nuances therein.

eCommerce

Improving Your Tracking Accuracy, Past, Present, Future: The Grayagency and Brad Redding

Brad Redding guides you through the nuances of Server-Side Tracking, CAPI and ways to pass more data back to the platforms.

Analytics

Strategy of the Week: 7 Proven CRO Ideas That Influence Buying Behavior

Every week, our CEO, Brad Redding, sends out an email with strategic ideas — we thought we’d share with everyone. This post is jam-packed with CRO-based strategy. We hope you find it useful!

Analytics

The Future of Compliance, Consent Management, and Why The UX Needs a Revamp

Consent Management, Compliance, and Everyone’s Experiences

Analytics

How to Configure and Extract Insights From Your Data Sets

Andrew Campbell of OpenStore dives into configuring data (lots of data) and getting the most useful information out of it.

What Problem Does Elevar Solve For Shopify Stores (Related to Tracking)_

Analytics

Pixels for Partners: The New Shopify Checkout 1 and Web Pixel and What it Means to Merchants and Elevar Partners

Shopify recently released Checkout Extensibility for Shopify Plus with the Shopify Web Pixel. Until now, Shopify has allowed developers access to e-commerce event data (purchase, add-to-cart etc.) with custom code in the browser. What this means for you.

Analytics

How to Use Google Analytics 4 (GA4): 3 Key Areas to Get Started

It’s true that using GA4 can be more complicated than UA, but the significant upside is it gives you a lot more flexibility and customization for tracking and reporting on customer behaviors specific to your business. That’s a huge win for merchants. To ensure your reporting continues uninterrupted, and to help you avoid feeling overwhelmed, we recommend getting up to speed by focusing on the following three areas.

Analytics

Tracking 101

Tracking gives you the power to make smart decisions about where you should be investing in ads so you can get more conversions (sales) and make more money.

How-To

Why Should I Care About Accurate Attribution for Affiliate Marketers?

Affiliate marketing is a critical part of (most) marketers’ conversion stacks. How one brand almost lost an affiliate driving $200K+ in revenue per year due to tracking issues. Plus how to implement your own server-side tracking for affiliate providers.

Facebook

How To Block Spam Events From Your Facebook Pixel

Learn how to block spam events inflating data in your Facebook pixel by following this quick Google Tag Manager guide.

Analytics

How to Use Channel Groupings in Google Analytics 4 (GA4)

GA4’s Channel Grouping is not as flexible as Universal Analytics. Learn how to map your traffic to the correct channel in GA4.

Analytics

How to View Conversion Rate per Collection Page in GA4

Create a Custom GA4 Funnel to view your Conversion Rate per Collection page. No technical assistance required.

Analytics

How to Setup Channel Groupings in Google Analytics

Learn the best practices for configuring your Google Analytics Channel Groupings. No technical assistance required.

eCommerce

Simple and Proven Ways to Ensure Your Offers are Seen by Shoppers

Creating personalized and relevant campaigns is important in engaging customers. In this blog, we look at a few ways to make sure your campaigns are seen by the targeted audience.

Analytics

How To Configure Lifetime Value & Total Order Count by Channel in GA

With Facebook Reporting 🤯🤯, we’re seeing marketers leverage Google Analytics for attribution insights more than they used to. See how to build LTV reports in GA.