GTM Insights | Elevar

GTM

How to Set Up Google Consent Mode on Shopify (with screenshots)

Learn how to implement Google Consent Mode in Shopify using Pandectes and Google Tag Manger.

GTM

How To Link Email & SMS Opt-In Submissions to Klaviyo User Profiles

Ensure your abandoned cart flows work as expected when collecting email & SMS via popups

post purchase upsell tracking on shopify

Analytics

What Is Shopify’s New Pixel & Web Pixel API Feature (and how does it impact your tracking)

Learn all about the new Shopify Pixel and Customer Events feature, how to implement for your store, and what to look out for during this migration.

Facebook

How To Block Spam Events From Your Facebook Pixel

Learn how to block spam events inflating data in your Facebook pixel by following this quick Google Tag Manager guide.

Analytics

Elevar Tracking Predictions for 2022

To help you prepare your business strategy and goals for 2022, Elevar has prepared tagging, tracking and privacy predictions for you to consider.

GTM

Getting Started With Server-Side Tracking in Elevar

Learn how to launch server-side tracking for your Shopify store in minutes.

Analytics

How To Blend Survey Attribution Data with Google Analytics Data

Learn how to blend qualitative and quantitative data from post purchase survey data.

Analytics

How To Configure Lifetime Value & Total Order Count by Channel in GA

With Facebook Reporting 🤯🤯, we’re seeing marketers leverage Google Analytics for attribution insights more than they used to. See how to build LTV reports in GA.

Analytics

9 Trends To Watch In 2021: Server Side, CCPA v2, CAPI, and Shopify Subscriptions

9 trends to watch in 2021 that impact your marketing data foundation

Facebook

How To Set Up Meta Conversion API for Shopify

Learn everything you need to know about implementing the Facebook Conversion API with your Shopify store.

Analytics

5 Tagging Mistakes That Waste eCommerce Ad Spend (and How To Fix Them)

Tired of chasing down error with your marketing tags and pixels? Learn what to look out for and how to fix.

Analytics

9 Steps to Tagging your Shopify Store Like Leading D2C Brands

We’ve audited, tagged, fixed, and managed tagging solutions for thousands of Shopify stores. See our 9 stop process.

Facebook

How To Configure Facebook Pixel for CCPA Compliance on Shopify

Learn how to set up CCPA compliance with your Facebook Pixel and Shopify store using Google Tag Manager.

eCommerce

How Event Tracking Can Help Scale Your eCommerce Business

If there is one thing I’ve learned from 15 years in eCommerce it’s that “set it and forget” doesn’t work with analytics and data collection.

GTM

How To Leverage Variables in GTM For eCommerce Stores

Variables broaden the amount of data that you’re collecting in a way that reduces the amount of time and effort it takes vs adding hundreds of tags to your GTM account.

GTM

7 Types of Google Tag Manager Triggers for Advanced Event Tracking

Did you know GTM has 7 built in triggers – like video plays and impressions – that you can use to apply to your onsite event tracking?

GTM

How Do GTM Tags, Triggers, and Variables Work for eCommerce

Feeling stuck on trying to figure out how tags, triggers, and variables all work together?

GTM

What Are The Benefits To Google Tag Manager for Ecommerce Stores

Learn the major benefits to putting Google Tag Manager to use for your own website. Includes marketing tags, Google Analytics, and site speed optimization.

GTM

GTM Tip: Prevent Duplicate Enhanced eCommerce Events

Follow this tip to prevent duplicate ecommerce data being sent to Google Analytics.

GTM

How to Setup Google Tag Manager DataLayer on Recharge

Looking to create the GTM dataLayer for use on your Recharge checkout for your Shopify store? See how!

Analytics

How to Setup Facebook Custom Event Tracking on Shopify via GTM

Learn how to enrich your Facebook audience data with custom events created via GTM in minutes.

GTM

How to Store an Affiliate ID in a Cookie via Google Tag Manager

Need to store an affiliate ID sending traffic to your site and use this data in reports to measure their performance?

Analytics

Improve Klaviyo Personalization with Custom Events from GTM

Send custom event and user data to your Klaviyo user properties with the help of GTM.

GTM

How to Use Affiliate Query Parameters in GTM Tags

See how to store inbound affiliate IDs in a GTM variable for use in your own GTM marketing tags in 3 easy steps.

GTM

GTM Tip: Prevent Duplicate Enhanced eComm Event Hits

Learn this quick Google Analytics variable tip to prevent duplicate enhanced ecommerce events.

GTM

Combine GTM Product IDs for Facebook Conversion Tags on Magento

See how to use enhanced ecommerce product data and combine SKUs into a single comma separated variable to use in all of your marketing tags on Magento, Shopify, or any platform.