Facebook Insights

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Analytics

Why Your Purchase Event Signal Is Broken (and How to Fix It Before Q4)

Most platforms still can’t tell who’s a new customer. This article shows how to fix that signal before Q4—so your ads scale smarter when it matters most.

Facebook

How Meta Optimizes Customer Journeys Across Online and Offline Channels

Shoppers don’t stay in one lane — and neither should your tracking. Learn how Meta connects the dots between online engagement and offline sales, and how brands use Elevar to send the right data for smarter optimization.

Facebook

Meta Omni Ads Are Changing the Game for Retail Performance Marketing

Meta Omni Ads unlock optimization for online and offline conversions – when your data is complete, real-time, and accurate, the performance lift can look like video game numbers.

Analytics

Shopify Data Doesn’t Match GA4 or Meta? Here’s Why (And How to Fix It)

Get complete, accurate data across Shopify, GA4, and Meta. Learn four actionable steps to align your metrics.

Facebook

Meta GA4 Integration Explained: Benefits, Access and Data Quality Impacts

Get the details about Meta’s release of their GA4 integration and what it means for merchants who advertise on the Meta platform.

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Analytics

Improve Event Match Quality Score: Expert Tips from Data Analysts

Unlock your Ad campaign’s potential with these 6 tips to improve your Event Match Quality (EMQ) score, all verified by expert data analysts.

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Analytics

Meta Split Testing 101: How It Works and Why It Matters

Learn what a split test is, how a split test works in Meta, common split test variables, plus best practices for running an effective split test and more.

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Analytics

Understand the Incremental Impact of Your Meta Ads With Lift Tests

Learn about what a lift test is, how lift tests work, and how you can use them to understand the incremental impact of your Meta ads.

Analytics

How to Optimize Meta Ads With Better Data Collection

Discover how the right data can lower your CPMs for Meta Ads. Learn what data Meta really wants, event tracking, user data collection, and steps to boost your ad performance.

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Analytics

Meta CAPI vs Pixel: A Guide to Powering Meta Ads

Get to know the differences between Meta CAPI vs Pixel and why it’s a best practice to set up both on your Shopify store.

Analytics

Meta Pixel for Shopify Stores: What is it, How to set up, Best Practices

Use this guide to understand what the Meta Pixel is and what it does for Shopify stores, plus find Meta Pixel setup instructions and best practices.

Facebook

Meta CAPI for Shopify Stores: Why and How to Implement This Game-Changer

What Meta CAPI is, what it does, how to set it up, and how to improve conversion tracking.

Ask an analyst

Meta Ads Underperforming – How Do I Check if FB Pixel is Tracking?

Tips from Brad Redding to check if your pixel is working and to improve performance.

Analytics

How To Measure New Customer Acquisitions Using a Goal-First Approach and OKR Framework

Brad Redding speaks with Dan Hansfield, founder of DataSmith on data tracking pre-work – defining goals, creating a measurement strategy, executing efficiently and making data-based decisions faster.

Facebook

How To Block Spam Events From Your Facebook Pixel

Learn how to block spam events inflating data in your Facebook pixel by following this quick Google Tag Manager guide.

Data Analysis

What’s Changed With Facebook Event Tracking Post iOS14.5

Driving yourself crazy trying to unpack all of the changes to event tracking in Facebook post iOS14.5? Learn how to evaluate the accuracy of your tracking.