Upgrade your event stream with intelligent, business-aware signals that help platforms optimize for what truly drives growth.
Today’s Marketing Signals are Losing their Edge
In a world where data privacy is tightening and platform algorithms are evolving fast, traditional event tracking tell you what happened — but not what mattered. They treat every customer, conversion, and product the same, leaving ad platforms to optimize based on incomplete or surface-level inputs.
The result? Wasted budget, misaligned campaigns, and a growing disconnect between what’s being optimized and what drives growth.
The Elevar Solution: Introducing Boosted Events
Intelligent signals for a new performance era.
They embed predictive intelligence, calculated business metrics, and intent-rich behavioral insights directly into your marketing infrastructure. These events are delivered as native, platform-ready events and require no major changes to your existing tech stack.
Instead of optimizing on static tags like purchase or page view, platforms can optimize using signals that reflect future value and real business outcomes.
What Makes Boosted Events different?
Standard events report the past. Boosted Events power what happens next.
Standard Events
- Report past actions
- Same signal for every customer
- One-size-fits-all and static
Boosted Events
- Predict future behavior and value
- Personalized by intent, value, and margin
- Adaptive, enriched, and outcome-aware
Three Types of Boosted Events
A flexible framework for modern optimization
Boosted Events aren’t one-size-fits-all. They’re designed to support different types of optimization—predictive targeting, profitability, and intent-based personalization.
Predictive Events
Machine learning estimates what customers are likely to do next: return, convert again, reach higher value, or engage with future offers.
Calculated Events
Business logic turns your data into smarter optimization signals—profitability, contribution margin, efficiency, and more so you can align campaigns to real outcomes.
Behavioral Events
Intent-rich patterns based on how customers browse and move through the funnel capturing buying likelihood, category affinity, and product interest beyond basic clicks.
Boosted Events Enable Modern Brands to Optimize Smarter
Improve acquisition efficiency Prioritize higher-value customers and reduce wasted spend on low-likelihood audiences.
Optimize for profit, retention, and LTV. Not just ROAS Shift from volume-based optimization to value-based outcomes.
Move faster without additional overhead Start optimizing day 1 with starter models, then get sharper performance over time without custom setup.
Optimize Your Existing Marketing Tech Stack
Delivered where decisions get made
Boosted Events are delivered into the platforms that drive performance so optimization happens where it matters.
Supported destinations include: Meta, Google Ads, Microsoft Ads, GA4, Klaviyo… And more.
Built for the Future of Modern Marketing
Customer journeys continue to become more fragmented and signals are harder to capture. Boosted Events were designed for this future, helping brands unify insight with action, and power decisions in real time across channels.
As your brand evolves, so do the signals. Boosted Events improve as more data accrues, so performance gets sharper over time.
Ready to build a stronger signal foundation?
Boosted Events help you move beyond basic tracking and toward intelligence that platforms can actually optimize against.