Boarderie, a premium gifting brand known for its artisan cheese and charcuterie boards, needed a better way to track and leverage visitor behavior across their site. With more consumers browsing anonymously and cookie deprecation on the rise, their existing data strategy wasn’t cutting it.

The Challenge

Boarderie wanted to collect and store more visitor data to improve targeting and boost the performance of their email flows, plus improve the overall data quality in their other marketing platforms. But without reliable tracking, key behaviors like browse and cart abandonment weren’t being captured consistently, leading to missed revenue opportunities. 

“The digital landscape has shifted significantly with evolving privacy regulations and the deprecation of third-party cookies,” says Lanie Shalek, VP of Growth at Boarderie. 

“Our objective was to enhance the integrity and granularity of our customer data to improve performance across Meta, TikTok, Google, and all major marketing platforms—particularly by optimizing our Event Match Quality score within those platforms.” 

The Solution

Boarderie partnered with Elevar to power server-side tracking and send high-quality data to key marketing platforms:

• Enabled Elevar’s server-side tracking to capture events even when cookies were blocked
• Synced real-time data to Klaviyo, Google Analytics 4, Google Ads, and Meta Ads
• Streamlined event tagging and ensured consistent attribution across campaigns
• Rebuilt Klaviyo flows using clean, enriched event data from Elevar

The Results

With Elevar in place, Boarderie saw dramatic improvements in their email performance almost right away. 

“We observed immediate revenue growth after implementing Elevar’s server-side tracking. By capturing previously untrackable user activity, we were able to build additional browse, cart, and checkout abandonment flows utilizing the additional users captured by Elevar’s tracking solution—which directly contributed to incremental revenue,” says Lanie. 

In just 30 days, Elevar helped Boarderie improve: 

• Browse Abandonment Flow by 276%
• Cart Abandonment Flow by 97%
• Checkout Abandonment Flow by 42%
• Total revenue boost of $116,000 — a 95% lift

And it didn’t stop there. 

According to Lanie, Elevar “enabled us to make more informed and agile optimization decisions within our platforms by unlocking new customer-level events.”  

“This deeper visibility also allowed us to improve the way we optimized for nCPA in platform, which is now central to how we evaluate performance.” 

“Additionally, after integrating Elevar, we saw a marked improvement in our Event Match Quality score on Meta. It’s been a seamless, low-maintenance solution that has continuously enhanced the volume and quality of our data signals—leading to stronger attribution and campaign efficiency.” 

Why It Worked

Elevar gave Boarderie accurate, first-party data that improved targeting and recovered more lost sales. By feeding precise customer signals into Klaviyo, Boarderie was able to personalize automations, recapture high-intent shoppers, and improve its overall data quality. 

“Elevar has been instrumental in enriching our first-party data ecosystem. It enables us to recapture high-intent users who would have otherwise been invisible due to privacy constraints—ultimately bridging critical data gaps and fueling our marketing channels with more actionable insights.”

Ready to unlock more from your data? 

Elevar helps eCommerce brands like Boarderie turn anonymous traffic into revenue. Book a call with us today to see how server-side tracking can boost your performance.